What Morgan Spurlock Can Teach Us about Brand Sponsored Entertainment

Morgan Spurlock’s new documentary “Crafted” explores the worlds of Georgia knifemakers Bloodroot, San Francisco restaurant Bar Tartine and Nagatini Pottery in Japan. By integrating age-old techniques with modern technology, these modern artisans are giving greater meaning to their wares. Unlike many documentaries, the subject matter for “Crafted” originated with everyone’s favorite sophisticated sounding, faux European […]