Wednesday, July 29, 2015

The meaning of colors

Today I’ve been thinking about color – how do we use it in our fashion sketches to communicate different messages. Is our art becoming limited by working with the same color palette every time? How color changes the meaning of an artwork?

I did an experiment coloring the same image in different colors. In all the variations the skin and the hair are in the same neutral tone and the only thing that is changing are the blouse, the lips and the earing of the model. Yet the message that each of these drawings communicates is unique and so different from the rest.

It was a fun thing to do in a lazy afternoon and it reminded me the importance of using the right colors. Color is essential part of creating a fashion design that tells a story. Here is a list of the meaning of some of the most popular color combinations that might help you with your next project:

Green + Orange/ Yellow : Fresh

Blue + Green/ Gray : Cool, Masculine

Purple + Brown : Mature

Red + Yellow: Flashy, Sexy

Pink + Baby Blue: Sweet, Cute

Golden/Silver: Luxury

Yellow + Orange/Brown: Warm

Black + Blue/Red: Powerful

 

FRESH COOL MATURE FLASHY SWEET LUX

 

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